Sofa Spud Rebrand

Identity, UX/UI

Sofa Spud is a rebrand of Couch Potato ATX. Sofa Spud partners with local businesses to deliver the highest quality food to customer's doorsteps. Customers order food through a mobile app. Sofa Spud makes it easy, fun, and affordable to eat fresh local food. My goal was to give the vintage milkman a new look.

Mobile App

User Flow

Paper Prototype

Uniform

Shopping Bag

Delivery Vehicle