Art Approval Web Tool

UX/UI

When a customer places an order for a customized Rambler, YETI Custom Shop requires a customer to review and explicitly state approval on each mark for each item in order to reduce production marking mistakes and discrepancies in customer expectations.

Prepared Designs, Text, and Monogram artwork are considered "approved" by the customer when they place their order. Any custom artwork that is uploaded requires additional steps to acquire customer approval for the final design. All revisions require customer approval.


Problem
The current process is cumbersome and all tasks are manual, which require more time and effort from the CSG and CS Art team to process an order.


Hypothesis
We believe that by automating the art approval workflow the CSG and CS Art team will be able to focus on customer service. We know this to be true when they work less on manual operational tasks.


Goals

  • Generate virtual proofs for all marks

  • Automatically notify the customer via email (sendwithus) that their proof is ready for review

  • Self service for customers: approvals or request a revision per line item

  • Capture revision requests in one place

  • Automatically send reminder emails pertaining to unreviewed items

Results
The manual process provided an in hands date of about 4 weeks. Automating the workflow cut down the time to 1-2 weeks.

Workflow

Automated Art Approval Workflow.png

Process

product-card-art-tool.jpg
sidebar-art-tool.jpg

Mobile

UI Design between 2016-2019

Desktop

customer-approval-browser-template.jpg

How it works