Art Approval Web Tool
YETI
When a customer places an order for a customized Rambler, YETI Custom Shop requires a customer to review and explicitly state approval on each mark for each item in order to reduce production marking mistakes and discrepancies in customer expectations.
Prepared Designs, Text, and Monogram artwork are considered "approved" by the customer when they place their order. Any custom artwork that is uploaded requires additional steps to acquire customer approval for the final design. All revisions require customer approval.
Problem
The current process is cumbersome and all tasks are manual, which require more time and effort from the CSG and CS Art team to process an order.
Hypothesis
We believe that by automating the art approval workflow the CSG and CS Art team will be able to focus on customer service. We know this to be true when they work less on manual operational tasks.
Goals
Generate virtual proofs for all marks
Automatically notify the customer via email (sendwithus) that their proof is ready for review
Self service for customers: approvals or request a revision per line item
Capture revision requests in one place
Automatically send reminder emails pertaining to unreviewed items
Results
Shortened the in-hands date by 50% - from four weeks to two weeks
Decreased the number of calls and emails to the CS team
Allowed more orders to be produced and shipped at an efficient rate
Decrease in negative customer reviews
